BREAKOUT STAR SHARES NEW VIDEO FOR TITLE TRACK VIA THE FADER
HOODCELEBRITYY AND MASS APPEAL TEAM UP FOR DOCUMENTARY DETAILING HER RETURN TO HER NATIVE JAMAICA, COMING SOON
(August 31, 2018 – Los Angeles, CA) Today, surging dancehall/hip hop powerhouse HoodCelebrityy releases her new EP Inna Real Life via Epic Records/KSR Group. The 5-track offering showcases the Jamaican born/Bronx-based breakout star’s surefire delivery and melodic Reggae flow. The EP includes a Fabolous and Trey Songz-assisted remix of her hit “Walking Trophy” and title track “Inna Real Life,” which melds her roots and ferocity with a trademark, culture-moving authenticity. Get it HERE!
HoodCelebrityy also shares the empowering video for the song today, directed by Picture Perfect (Cardi B, French Montana), which premiered earlier today via The FADER. Looking absolutely stunning, she declares ‘These clothes are mine…everything I have you know I buy…’ the clip following her through her native Jamaica as she espouses the virtues of her iconic code. Watch it HERE!
The multi-talented star has also partnered with urban culture chroniclers Mass Appeal to film a documentary – set to release next week – about her first trip back to her home community in Jamaica in many years and for her first live performance there, held at Sugarman’s Beach, Hellshire, in the St. Catherine Parish district where she was born.
Inna Real Life is thematically in step with “Walking Trophy,” her signature single that affirmed her stature as a stylish new stakeholder in the dancehall/hip hop domain. “Walking Trophy” has raked in millions of streams/views, garnering acclaim from tastemakers like Noisey, which praised HoodCelebrityy’s ‘Kanye-like confidence,’ and the New Yorker, which called her one of the ‘new global faces of dancehall.’
Other tracks on the EP include the heart-wrenching opener “Love,” featuring a haunting vocal by the star braced by spare, pitched percussion and piano; the buoyant “Live Life,” rendered in her colorful, expressive chant with verses like ‘I’ll go shine so bright ‘til I’m blind,’ illuminated by popping dancehall synths and her auto-tuned scat, and the ominous “Get Low.”
Inna Real Life is an infectious tour de force, with HoodCelebrityy taking on all comers with her raw honesty and melodic tongue-twisting, emblematic of the head-turning flamboyance her aptly named persona evokes. “What you see on Instagram or inna real life is always going to be me,” says the star. “You can never be wrong telling your own story, and Inna Real Life is my story.” Flexing her own exuberant brand of dancehall and hip hop, and following performances at places like the BET experience, MoMA PS1 Warm Up and the main stage at Hot 97’s iconic Summer Jam, she looks forward to enhancing her live presence stateside in the coming months and sharing songs from her new EP Inna Real Life.
Deep Reggae roots were ingrained in Tina Pinnock’s DNA growing up in the St. Catherine Parish district of Jamaica. Tina moved to the Bronx while still a pre-teen, soaking up the infectious hip hop culture she would later fuse into her indelible sound that has reinvented the dancehall genre. Making the most of her of her time working at a Bronx clothing store, she honed her magical sense of style with impromptu freestyle riffs that dazzled friends and store patrons, alike. After posting one of these performances to her Instagram account, the star – HoodCelebrityy – was born! Soon, she was turning out hits like her 2016 street banger “The Takeover,” which deftly injected Trap into the Dancehall genre, delivering acclaimed mixtapes in 2017 and the empowering signature smash “Walking Trophy.” Hailed as an ‘On The Rise Artist’ by The Source, she’s reaped media attention from Noisey to Fader to The New Yorker, and opened up live shows for Shaggy and Cardi B. She was also featured on a remix of French Montana’s “Famous” from his gold album ‘Jungle Rules,’ with multiple noted remixes of the popular “Walking Trophy” further extending her growing fan base and garnering millions of views on YouTube, the song’s melodic flow and message of self-love resonating with listeners of all backgrounds.
The six-track project formally opens up her world—underscored by what’s become a signature hybrid of pop ambition, hip-hop gusto, R&B swagger, and alternative mystique.
She introduces DONT PANIC! with the simmering single “The Only One.” Driven by an unpredictable beat and island-kissed reggae grooves, her rap-style cadence builds towards an infectious and irresistible chant.
Beyond the single, the tracklisting spans the sassy, smart, and sharp “Shut Em Up” and delicately heartfelt “Better Anyway.”
Don’t panic, because Lauren Sanderson has arrived to change pop for good.
She recently wrapped up her successful Trust The Universe Tour, which sold out dates in numerous markets across North America. She made a major splash earlier this year, garnering acclaim from Complex, Cosmopolitan, and more as the breakout single “Written in the Stars” [feat. PnB Rock] eclipsed 1.7 million Spotify streams and 1 million YouTube views and counting.
These stories just don’t happen on their own—somebody makes them happen through blood, sweat, tears, and dreams. Completely self-made, the songstress quietly cooked up her self-released EP Spaces in 2017. Upon release, it captured #1 on iTunes Top R&B Albums Chart with no traditional promotion. Additionally, singles like “Fake Love” and “Anyone” [feat. Former Vandal] would both crack the 1 million mark on Spotify. Last year, she independently routed, scheduled, and booked an 18-city tour. Resonating within the hearts and minds of a diehard audience, she not only has amassed over 283K cumulative social followers, but she also often pens letters by hand for them. Earmilk noted, “The boss lady has been delivering classics for the last handful of years and can never be accused of making music without a message.”
INVADES MAJOR CITIES WITH MASSIVE “HEADS” ACTIVATIONS
MERCH BUNDLE AVAILABLE NOW
(August 3, 2018 – Los Angeles, CA) – Welcome to ASTROWORLD!
Today, Travis Scott uncovers his third full-length and one of the year’s most-anticipated releases, ASTROWORLD. Get it HERE via Epic Records and Cactus Jack Records. Upon going live at midnight EST yesterday, it claimed the #1 spot on iTunes Overall Top Albums Chart and #1 on the Top Hip-Hop/Rap Albums Chart where it has remained since.
Its powerhouse tracklisting represents the artist at the very height of his powers, tapping into interplanetary infectiousness on each song. Check it out below!
The multiplatinum Missouri City, Texas-born and Los Angeles-based 21st century iconoclast and trendsetter preceded the release with a sensory onslaught of activations across the country and online. He made the decision to adorn iconic locales with a gold inflatable replica of his head—notably found on the cover artwork shot by renowned photographer David LaChapelle as the carnival-style entrance to ASTROWORLD. Travis “Heads” popped up at Screwed Up Records in his hometown of Houston, Minute Maid Park where The Astro’s play and just a stone’s throw from the site of the original Six Flags Astroworld park he frequented as a child, the BAPE Store in New York City, Times Square, Magic City in Atlanta, and Amoeba Records in Los Angeles.
Find the (Day) and (Night) variations of the cover enclosed as well as three striking new press images.
Online, he shared a cinematic trailer for ASTROWORLD earlier this week, and it generated 4 million views in less than two days. The track “Stargazing” offers a sci-fi trap soundtrack as our hero braves a lonely and snowy planet to deliver these game-changing and groundbreaking transmissions to the masses…
Additionally, he launched exclusive merch in celebration of the record that sold out in less than 30 minutes on Wednesday. Fans may bundle new merch—unveiled daily—with purchase of the album. Check out the bundle options HERE—get yours fast as they WILL sell out.
Following show-stopping and historic live sets at Lollapalooza, Rolling Loud, and beyond this year, he takes over HARD Festival this weekend with what promises to be nothing short of an epic live set. Check it out on Sunday, August 5 via livestream HERE.
There’s nothing in this galaxy like ASTROWORLD. You may never want to leave…
It’s like the entire Earth shifted on its axis when Travis Scott first landed. Not only did the Missouri City, Texas-born and Los Angeles-based artist, producer, songwriter, designer, style icon, and Catcus Jack Records founder forever change hip-hop, but he indelibly and irrevocably impacted the culture. His second platinum opus Birds In The Trap Sing McKnight crashed the Billboard Top 200 and Top Hip-Hop/Rap Albums Chart at #1 in 2016. “Goosebumps” [feat. Kendrick Lamar] earned RIAA triple-platinum status, the Young Thug collaboration “Pick Up The Phone” [feat. Quavo] went double-platinum, “Beibs in the Trap” [feat. Nav] soared to platinum, and “Through the Late Night” [feat. Kid Cudi] became gold. Penning and featuring on various cuts for Kanye Yest’s Cruel Summer and Yeezus, Travis first left his mark with 2014’s seminal Owl Pharaoh and Days Before Rodeo mixtapes. He instigated a movement online—a precursor to the “Soundcloud Rap” phenomenon. Powered by the triple-platinum“Antidote” and gold “3500” [feat. Future & 2 Chainz], the 2015 Rodeo garnered a platinum plaque and stormed the Top 200 at #3, while notching his first #1 on the Top Hip-Hop/Rap Albums Chart. Everything set the stage for Astroworld. He preceded it with the platinum “Butterfly Effect” and promises of “the best music of my career.”
STOP TRYING TO BE GOD
POP/R&B SENSATION AJ MITCHELL RELEASES
DEBUT SINGLES “GIRLS” AND “HIGH LIKE YOU”
NEW TRACKS ARE FROM FORTHCOMING EPIC RECORDS DEBUT EP HOPEFUL
AVAILABLE EVERYWHERE JULY 20
17-YEAR-OLD SINGER/SONGWRITER TO PERFORM DEBUT RELEASE SHOW AT El REY THEATRE JULY 25
(June 29, 2018 — Los Angeles, CA) — Newly signed Epic Records’ singer/songwriter AJ Mitchell makes his major label debut with two new songs released today, “Girls” and “High Like You.” Both tracks are featured on AJ’s forthcoming Epic Records debut EP, Hopeful, scheduled for release on July 20! Get “Girls” HERE and “High Like You” HERE!
The infectious “Girls” sweeps you up in its booming undertow of 80s-evoking synths and up-to-the-minute bounce, propelled by Mitchell’s flirtatious crescendos of pop/R&B swag. Of the percolating “Girls,” AJ says, “I want people to dance and be able to relate to my music. Girls give me a lot to write about,” he jokes. The island swoon of “High Like You” serves as the perfect counterpart to AJ’s dual launch, the 17-year-old tendering a hypnotic vocal that pulls the listener into the song’s soothing rhythms. With an upcoming video in the works for “Girls,” AJ’s calendar is filled with promotional events leading up to the July 20 EP release, with a special performance slated for Arthur Ashe’s Kids Day on August 25 at the USTA Billie Jean King National Tennis Center in flushing, NY. AJ will also be celebrating the release of his Hopeful EP with an official LA showcase performance at the El Rey Theatre on July 25.
Hailing from Bellville, Illinois, he gravitated towards music at an early age, sharing his talent on social media with acclaimed short form videos and cover versions. He initially posted videos to get feedback ‘from other people than my parents,’ he says, but at thirteen his following blossomed. He moved to Los Angeles, CA, in 2016 to pursue a music career full-time, releasing the self-penned, bittersweet single “Used To Be” in 2017. Other songs followed, “Somebody,” and “Mind,” showcasing his multifaceted range and silky vocal style all his own. Epic Records signed AJ to a recording contract to kick off 2018, a dream come true. With over 35 million streams under his belt, and heady live notches already on his resume like sold out performances at both the legendary Roxy in Los Angeles where Prince once performed (one of the first artists his parents every played for him) and at Webster Hall in New York, AJ is ready for even bigger heights. He views the aptly titled Hopeful EP as a reflection of the determination it’s taken to get this far, and the generational optimism he feels along with his peers about the future. “I guess being Hopeful has kind of been an idea in my whole journey in music so far,” he says. “I started to notice my friends are all pursuing dreams; acting, singing, dancing, politics, doing stuff on social media. Kids are having a voice and people are paying attention. And well…I think it started as hoping people would be into the covers I was posting. Then I was Hopeful that people would like my music, come see me play live, and sing along to my lyrics. Putting out this music is something I’ve been Hopeful about for a while. I’m just so excited to share it with my fans and everyone.”