Fruttare Partners With Cher Lloyd On New Campaign
04 / 10 / 13
To celebrate the U.S. launch of Fruttare Fruit Bars, a brand that embodies a positive outlook on life, Cher Lloyd and Grammy-Award winning superstar Ne-Yo will come together for a first-of-its-kind collaboration giving fans an unprecedented opportunity to contribute to the creative process of an original song. The song will be inspired by social media submissions on Facebook, Twitter and Instagram showing what keeps fans looking on the bright side.
Today through May 20th, music lovers can help inspire Ne-Yo and Cher's songwriting process by sharing what "It's All Good" means to them at the Fruttare U.S. Facebook page or by using the hashtag #ItsAllGood on Twitter or Instagram. All of the hashtagged content will be streamed on the Fruttare U.S. Facebook page. The artists will review submissions for creative inspiration as they develop a new song celebrating a positive outlook on life.
"I always try to look on the bright side of things, so it's cool to have the opportunity to bring that philosophy to life in a new song," said Ne-Yo. "I'm excited to work with Fruttare and Cher to let our fans inspire the songwriting process. I can't wait to see what people share."
Ne- Yo and Cher Lloyd 's socially-inspired single will be released this summer. Leading up to the release of the song, music-lovers can visit the Fruttare U.S. Facebook page for an inside look at Ne-Yo and Cher as they write and record the song, and also view the social submissions from fans across the country in real-time.
"I can't wait to see how our different styles come together to create a new sound," said Cher. "We want people to have an 'It's All Good' vibe all summer long, so we're hoping to create a fun song that people can't get out of their heads."
Ne-Yo and Cher will perform the original socially-inspired song live for the first time at this year's iHeart Radio Music Festival in Las Vegas this September.