Cher Lloyd Partners With Nokia Music
05 / 28 / 13
Nokia Music has teamed with Cher Lloyd for an extensive social media promotion, dubbed #CherLLoyalty. Fans will be able to win tickets and meet-and-greets Cher's concerts from May 30th to June 2nd.
The daily tweet-to-reveal campaign will leverage the singer's social media following and the hashtags #CherLloyalty #Entry to reveal the location of the specific AT&T store where the first five fans to arrive can pick up a pair of tickets to Cher's show that night. A branded microsite, www.cherlloyalty.com, will provide additional information for fans including a digital clock counting down to the next tweet-to-reveal opportunity.