Cher Lloyd Partners With Nokia Music

Nokia Music has teamed with Cher Lloyd for an extensive social media promotion, dubbed #CherLLoyalty. Fans will be able to win tickets and meet-and-greets Cher's concerts from May 30th to June 2nd.

The daily tweet-to-reveal campaign will leverage the singer's social media following and the hashtags #CherLloyalty #Entry to reveal the location of the specific AT&T store where the first five fans to arrive can pick up a pair of tickets to Cher's show that night. A branded microsite, www.cherlloyalty.com, will provide additional information for fans including a digital clock counting down to the next tweet-to-reveal opportunity.

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