NEW YORK, NY (March 31, 2016) – PUFF DADDY enlists hit-maker Ty Dolla $ign and new artist Gizzle for an LA house party in the music video for “You Could Be My Lover,” which premiered today on VEVO. As the funky bass-line of “You Could Be My Lover” begins, the scene shifts to a Ciroc – fueled house party in Los Angeles, where Puff Daddy, Ty Dolla $ign and Gizzle celebrate and dance alongside beautiful women. Catch a behind-the-scenes look at the making of the video on REVOLT, and watch it in full here.
Puff Daddy took to Instagram to announce an open casting call for models to be featured in the video by using the hashtag #DiddyVIDEO on posts. The hashtag quickly garnered thousands of entries, igniting fan hype that has continued to grow as Puff teased followers with behind the scenes photos and videos from the music video’s filming.
The video’s atmosphere encapsulates the optimism of “You Could Be My Lover,” mirroring the MMM track’s celebratory energy and mood. “This is more than just a record. It’s a feeling we’ve created,” says Puff of the track. “We’re selling positive energy, good vibes, freedom and a good time. And we’re just all hanging out together. That’s the concept of the video.”
The November release of MMM was met with overwhelming critical praise from outlets like Billboard, Entertainment Weekly, XXL and The FADER. Rolling Stone declared, “Puff takes it back to hard beats and smooth vibes on a strong mixtape” and called Puff “a consummate professional,” and MMM an “all-star mixtape exploring the rap mogul’s Harlem roots.” Complex noted that “Puff Daddy is re-energized. He is the only person who can lead sessions with intense demands of perfection that seem fun as S**T too.” Pitchfork agreed, adding that, “He still commands attention from hip-hop heads and the casual music fan alike,” and writing that his “fountain-of-youth charm… is the appeal of Puff Daddy right there – the personable opportunist that recalls American, Gatsby-ian myths of self-made success.”
Watch the ‘You Could Be My Lover’ music video featuring Ty Dolla $ign and Gizzle on VEVO HERE!
“Earlier this month, Future and the Weeknd teamed up to perform “Low Life” on “Saturday Night Live.” Now, they’ve shared the official visual for the EVOL song. In the video (directed by Zac Facts), they hang out in a dark, foggy room. It also begins and ends with a burning bouquet of roses”.
“Fifth Harmony stopped by Jimmy Kimmel Live! to bring their cheeky, sexy “Work From Home” video to life. The single will appear on the group’s upcoming sophomore album 7/27, out on May 20th.
The quintet began their performance in a parking lot, wearing the same outfits they sport in the single’s official clip. They’re surrounding a bulldozer as the camera circles them before Camila Cabello launches the first verse. The girls make their way to the stage where they deliver energetic choreography, even during Ty Dolla $ign’s verse, though he wasn’t present for the show”.
– Full story via Rolling Stone HERE AND watch the electrifying performance NOW!
Zara Larsson & MNEK Deliver an ELECTRIFYING Performance on The Ellen DeGeneres Show! Watch!
“The daytime diva had Zara and MNEK on her show, where they bounced around Ellen’s set and sounded utterly flawless live while singing together. “Never Forget You” just cracked the Top 20 on the Billboard Hot 100 this week, so who knows — this could be the TV performance to tip things over the edge for the song”.
Read the full article via IDOLATOR! and watch the amazing performance HERE!